Brand identity in Nairobi
A mark, type, and color, then the same system on the website. For a company that needs the name to look the same everywhere it appears.
What’s included
- A mark and a simple lockup
- Type and color chosen for the name
- Short rules for how the name appears
- The same system applied to the website
How a brand goes
- Start from the name and where it will appear
- Draw the mark and choose type and color
- Write short rules for using them
- Apply the system to the website